Completed egoism and intended altruism boost healthy food choices.
نویسندگان
چکیده
Based on the self-licensing literature and goal theory, we expected and found that completed (im)moral actions lead to markedly different food choices (Studies 1 & 2) than intended (im)moral actions (Study 2). In Study 1, people more often chose healthy over unhealthy food options when they recalled a completed egoistic action than when they recalled a completed altruistic action. Study 2 confirmed this finding and furthermore showed that the self-licensing effect in food choices is moderated by the action stage (completed versus intended) of the moral or immoral action. This article extends the existing self-licensing literature and opens up new perspectives for changing consumers' food consumption behavior.
منابع مشابه
Title: Completed Egoism and Intended Altruism Boost Healthy Food Choices Completed Egoism and Intended Altruism Boost Healthy Food Choices 1 Completed Egoism and Intended Altruism Boost Healthy Food Choices 2
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ورودعنوان ژورنال:
- Appetite
دوره 77 شماره
صفحات -
تاریخ انتشار 2014